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” So, what now? Personally, I think that having good Page Experience scores is great but at the end of the day, it’s just a part of a larger pie of Google’s algorithm. I believe that it goes hand in hand with other signals and SEOs shouldn’t expect huge ranking leaps after improving Page Experience scores. This is backed up more by SEMRush’s study: 2021 Core Web Vitals Update: Assessing the Initial Impact. According to their findings, they observed that websites they analyzed had an overall increase in Page Experience scores for both mobile and desktop. However, they didn’t see any significant difference in organic search before and after the update started rolling out.
I highly recommend that you read this study. How to optimize for Google’s Page Experience Update Google gave ample time to SEOs and website owners to start optimizing for Page Experience before it was rolled out as a ranking factor but many still haven’t fully CY Lists grasped the concept thus, unable to optimize their websites for it. If you’re still a bit lost on where to start optimizing your website for this update, I’ve listed here some resources on each of the factors under the Page Experience update to get you going.
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Core Web Vitals Complete Core Web Vitals Guide How to Optimize Cumulative Layout Shift How to Optimize First Input Delay Mobile Friendliness The SEO Hacker Mobile Optimization Checklist How to Become Mobile-Friendly for Google’s Major Index Divide Google’s Guide on Mobile-Friendliness HTTPS Secure your site with HTTPS 12 Important Lessons I Learned After Losing 101,568 Tweets No Intrusive Interstitials What are intrusive interstitials and how do they affect SEO? How to Use Pop-Ups Without Negatively Affecting your SEO What to expect moving forward It is important to note that as of writing, it has only been a few days since the rollout was completed. As more websites adopt and improve their Page Experience scores, we should have more data on the actual impact of having better scores than competitors in the following months.
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