Your turnover and your resource

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Webnovo is a marketing agency. If you need support to develop or improve your activities before, during and after a trade fair, contact us for a free consultation.In reality everything depends on your company, your objectives,  In any case, from the analysis of some data, it is possible to identify digital marketing "good practices" to follow in order to answer the question. Budgets allocated to digital promotion are increasing To simplify as much as possible.


We can say that online marketing means any form of marketing based on electronic media. So we can include your company website, social media, email, pay per click advertising, apps, mobile marketing , etc. According to some data collected Job Function Email List by the research company Gartner , companies, on average, invest 2.5% of their annual turnover in online marketing activities. These expenses include personnel costs, software and external marketing services such as creative agencies, research.



A design and website management, content creation, social and mobile marketing. As can be seen from the graph above, expenses vary for each type of industry, with the healthcare sector allocating the lowest percentage and the media sector investing the highest percentage. By following Gartner research we can take inspiration to hypothesize a budget for your company. For example, if your company has a turnover of 1 million euros, you should plan to invest a budget of around €25,000 per year in web marketing for digital activities.