Personalize User Experience

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You can use these reviews and testimonials on your homepage, landing pages, and other campaigns to build brand credibility and trust. Related Read: Guide to Creating Landing Page That Converts 3. Today, experience personalization is an essential aspect of the customer journey. It can increase both your customer base and conversions. More nuanced customer segmentation based on demographic, psychographic, and other attributes can produce valuable insights to personalize the experience of different customer types. Want to know about Market Segmentation for better audience targeting? Take a look at our comprehensive guide on customer segmentation You can gauge the satisfaction level of different audience types and design a personalized experience for them.

For example: Adding an onboarding process   Cambodia Email List for new users. Implementing one-click checkout for mobile app users. Crafting unique selling propositions for different segments for your email and ads campaigns. Source Creating a PWA (progressive web application) of your website for mobile browser users to improve performance. Pinterest increased their active weekly users by 103% by launching the PWA for their mobile website. That’s why creating customer satisfaction surveys is necessary to understand your target audience for successful campaigns. Case Study – Lego’s market segmentation strategy to become the largest toy brand As technology progressed, Lego looked for an effective strategy to market Lego Bricks over social media.



It used customers’ behavioral traits and feedback to understand their audience. They used the data to segment the customers into the following six groups based on purchase and usage rates: Lead Users: People LEGO actively engages with on product design 1:1 Community: People whose names and addresses they know Connected Community: People who have bought LEGO and [have] also been to either a LEGO shop or a LEGO park Active Households: People who have bought LEGO in the last 12 months Covered Households: People who have bought LEGO once All Households: People who have never bought LEGO The customer personas helped Lego understand how different customers interacted with the brand.