Improve your email marketing – a few simple steps

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Although email was implied as a communication tool for academic and business purposes, it quickly evolved into a marketing tool for personal communications. Marketers used this concept at the very beginning as a cost-effective and fast way to reach a large number of customers.What we have now:What started as a simple text has evolved into complex layouts with different sentences, STA buttons, videos, and many others in one letter.We have also changed the approach to email marketing. With the creation of special platforms, it became possible to segment the audience into different groups, depending on their needs and what they consider important. This has changed our ability to provide specific people with content they’re really interested in making brand communication more personalized, unique and exciting.What about future email marketing? Where are we going?The future of

email marketing is as rosy than ever. Gencels those times when you just emailed emails with an advertisement for a product or promotional promotion of your entire database. In the next couple of years, email marketing automation will dominate the market, and personalization will reduce the number of emails that each person receives while increasing the value of emails in his mailbox.The purpose of email shopify website design  marketing is the formation of lidesAs soon as you catch a person as a lide, you need to start building a relationship with him. In order to turn the lide into a solvent customer, it is necessary to create trust and increase authority with the help of content.A recent study by Harvard Business Review found that 71% of qualified lides remain unused. If you are going to make an effort to get the lide, you better make it so that they are processed!As soon as you caught a valuable potential customer, it’s time to show him your competence. Email marketing is the perfect way to maintain contact and send content that will help meet the needs of the lides or solve the problems they face.Instead of requiring immediate purchases, you should send a series of emails to potential customers to lay the groundwork for their purchase order. If someone has become a lead by



downloading an e-book, it’s not necessarily the one you’ll immediately push to buy an expensive product. In fact, according to hubspot, only 25% of the leds are ready to buy.What content is needed for lido generation: a training or selling?The most important letter you should send is a tuning post letter. Send the lids information based on what they downloaded from you or then signed up for the newsletter in the past. Although you should never focus on sales, try to talk about your products or services whenever possible.The learning content does not have to contain an article from a blog post. Consider other types of content that you can send to subscribers:Free e-bookEducational VideoSubcastwebinarsLearning content is a great way to reduce the sales funnel and build the trust of your potential customers.One of the effective ways to communicate with the lids is to find out their pain point and organize automatic chains of letters by sending them emails for a certain period of time based on their behavior or